"After 23 years in Coaching, I decided to make a career change. I had always enjoyed the marketing and promotional side of the coaching business and decided that I wanted to own my own promotional products business. I thought I had a good understanding of the industry … but had no idea how to run a business, and I mean absolutely no IDEA! Where to begin?
I started with the Internet, doing some research. Distributor’s First, gave me the most comprehensive overview of what I could expect for today, tomorrow and in the future. After calling DFI, my phone call was returned immediately (important lesson for the future). Always respond to your customers in a timely fashion … LESSON 1!
I was greeted by Vince Whaley, owner of DFI. We must have spoken for at least an hour on several occasions in a 7 day period. I needed help to realize my dreams … and they had all of the answers. I needed to start from scratch, and they held my hand every step of the way (whenever I needed them). The good folks at DFI and their program vendors helped me with website design, email, content, website functionality, how to research, who to research … and it goes on and on. Vince Whaley and Gail Wingerd have always been there for me whenever I needed them. They’ll be there for you, too!
So, here I am 15 months later … reporting back. Sales have been great, but meeting a ton of new people and businesses has been even better! My average sales are like most people in the business (250-500 qty. per order). However, I have a few big clients who order (3,000-5,000 quantity per order). My biggest order so far was over $15,000! The secret that I have learned, as does anyone in sales is turning customers in to clients. How do you do that? By listening to them … you can’t sell something to someone that they don’t need. They will tell you what they need … sometimes all you have to do is consult and tweak. Others know exactly what they want … so don’t try to talk them out of it, just give them great customer service.
I took one thing with me that I used to preach while I was coaching. The Golden Rule, “treat others the way you want to be treated”. If you do just that one thing … I think you will be in business a long time. Using that philosophy I have already converted many 1st time customers into brand loyal, repeat buying clients.
Thank you Vince, Gail and your entire vendor support team for giving me the necessary tools to make my dreams of business ownership a reality."